

Founded in 1967, Barex Italiana has been constantly developing, producing and distributing products for the beauty and wellness of hair: From color to treatment to styling, offering professional complete solutions for in-salon services. Every product is created with an artisan-like approach and formulated with natural or certified organic ingredients that guarantee maximum quality.

Complete line of treatments & styling based on Argan and Linseed Oil Certified Organic ingredients. ODM transforms your haid, providing maximum shine and softness like never seen and felt before, thanks to the magical properties of precious Argan Oil. Argan Oil: - Deeply restructures hair - Protects hair from external agents - Performs an anti-frizz action & protects against humidity SLES FREE PARABEN FREE DERMATOLOGICALLY TESTED 100% MADE IN ITALY
![Nourishing Shampoo [Cleansing]](https://static.wixstatic.com/media/46ab13_a6a9592a47b74c73803094be4d336496~mv2.png/v1/fill/w_472,h_688,al_c,q_85,enc_avif,quality_auto/46ab13_a6a9592a47b74c73803094be4d336496~mv2.png)
Shampoo that gently cleanses the hair, simultaneously relaxing and soothing the scalp. Available in 250ml

A rich & intensive treatment that penetrates instantly & deeply into the hair. A true infusion of wellness for damaged & denerved hair. Available in 500ml
![Oil Treatment for Hair [Treatment]](https://static.wixstatic.com/media/46ab13_56277ad9228f4bdfaedaef8a3528a99c~mv2.png/v1/fill/w_532,h_746,al_c,q_90,enc_avif,quality_auto/46ab13_56277ad9228f4bdfaedaef8a3528a99c~mv2.png)
A nourishing oil that protects & restructures hair. After usage, hair becomes full bodied, extremely shiny, silky soft & easy to comb. Available in 30ml & 100ml
![Magic of East Bubble Bath [Body]](https://static.wixstatic.com/media/46ab13_4eb60407064340edb073c97ddfb80a1d~mv2_d_1200_1200_s_2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/46ab13_4eb60407064340edb073c97ddfb80a1d~mv2_d_1200_1200_s_2.jpg)
A velvety bubble bath that wipes away the day's negative vibes and takes you to an oasis of peace and serenity. Feel the magical sensation of total relaxation, day after day, thanks to this enchanted bubble bath. Available in 250ml

Guarantees 100% coverage of white hair Natural shine effect & perfect uniformity Brilliant, intense color that is extra gentle on scalp and lengths. Available in 100ml

Creamy texture ensures easy application & perfect color development, while fully respecting the hair fiber. Easy to apply & guarantees perfect color development. Available in: 3% - 10 vol 6% - 20 vol Available in 750ml

Revolutionary, professional hair color & treatment line based on certified organic vegetable peptides & certified organic ingredients. In Permesse, each product is formulated with exclusive M4 Peptides complex, a completely natural advanced technology to deeply treat hair, during & after coloration. Permesse guarantees vibrant color & wellness for the hair, thanks to the absolute purity of the ingredients.